Real vs Reported
The revenue Polonord attributes from your RAW events (ground truth, recomputed and permission-aware) compared with what the ad platform claims it generated. The Spread (real − reported) reveals where a channel is over-reported (inflated / double-counted) or under-reported. Without an ad-platform connection we show ground truth only — we never invent reported numbers.
Real vs reported revenue
Compare the revenue Polonord attributes (ground truth, recomputed from your RAW events) with what the ad platform claims — and read the Spread per channel and campaign.
Real (ground truth)—Attributed revenue recomputed from your RAW events.
Riportato (piattaforma)n/dRequires an ad-platform connection.
Spread (real − reported)n/dRequires an ad-platform connection.