Multi-touch attribution across 8 models (first/last/linear/U-shaped…): pick the model and the look-back window (1–90 days) and read ROAS, ROI and attributed revenue per channel. The shift table shows how much credit moves when you change model. Touchpoints are recomputed from your workspace's raw data via the permission-aware query API: everything is workspace-scoped and aggregated (no-PII).
Reading the workspace lens…
The two models split revenue the same way over the selected period, or there is no attributed data.
Reading pixel status…
Reading the revenue ledger…
Connecting an account records your intent. Nothing is pulled, and no account is actually linked, until the provider key is configured for this deployment.